Email Marketing Campaign
for Painter’s Academy
Industry: Home Improvement
To promote Painter’s Academy’s new video campaign, I crafted weekly email and SMS marketing copy for their subscriber list. The campaign featured videos that provided tips and tricks on both the business and technical aspects of running a painting and home improvement business. Covering topics from customer service to marketing, my SMS and email blasts emphasized that Painter’s Academy is a trusted resource for any small business owner in the home improvement industry.
The client shared a schedule of videos to be posted and promoted in the upcoming months. Analyzing the language used in the client’s current content and using a previous email as a guide, I created a Google document with the copy for both emails and text messages. This allowed the client to edit and ensure the tone and verbiage matched their expectations before being sent to subscribers.