Geographically-Targeted SEO Page

for Baker Legal Team

Industry: Legal

In a competitive industry, reaching a specific local audience in search engine results pages (SERP) can be challenging. Geographically-targeted pages on your site can make a significant difference. For a personal injury law firm in South Florida, where competition is intense, I implemented this strategy to help their website rank higher for searches like “car accident lawyer.”

I created various “Car Accident Lawyer in [city]” pages, targeting smaller cities such as Aventura and Dania Beach. By incorporating city names and relevant keywords throughout these pages, we improved the site’s visibility. This approach helped Google recognize the law firm as a good match for searchers' inquiries, increasing the chances of attracting potential clients from specific locales.