Articles for Marketing Agencies
Industry: Digital Marketing
Example 1: How to Use Storytelling to Sell Your Brand & Connect with Customers
for yorCMO
I wrote the article for yorCMO to highlight the importance of storytelling in marketing. The goal was to position one of the CMOs as a thought-leader and demonstrate how storytelling can transform marketing strategies by connecting with customers on a deeper level. The primary audience includes business owners, small to medium-sized businesses, CEOs, and managers who understand the need for a strong marketing plan but may not know where to start. These readers seek expert guidance to clarify their strategy and elevate their brand.
I began by addressing the main pain point: the necessity of storytelling to foster a genuine connection between the brand and its customers. By referencing Simon Sinek's "start with why" philosophy, I emphasized the importance of foundational communication that resonates emotionally with customers. The article then explored the transformation phase, showing how brands can inspire purchases by redefining customer perceptions and overcoming resistance. Finally, I discussed the relational phase, highlighting the power of creating a community of loyal customers who become brand evangelists.
To ensure the article's tone and voice aligned with the client's expectations, I analyzed their current content and used a previous email as a guide. After drafting the article, I provided it to the client for feedback. We completed one round of edits to refine the messaging before finalizing the piece. The entire process was completed within a one-week turnaround.
Written for a CMO, this article teaches how to incorporate storytelling into marketing messages.
Helping the targeted audience become better marketers and grow their businesses
Example 2: Could Removing Outdated Content Give Your SEO a Boost?
for Market My Market
“Plenty of older content can be evergreen and still offer value. If a piece of content isn’t relevant in today’s climate, consider whether it can be repurposed or modified. ”
Content That Delivers Value to Your Audience
I take a deep-dive to discover what your customers care about most to write content that delivers value, addressing their problems and needs.
I wrote this blog for a marketing agency to demonstrate the value of keeping content relevant and valuable for today’s readers via content pruning.
This marketing agency’s ideal customers look to them for tips that boost SEO and increase organic traffic to their site. Content marketing is one of the most long-lasting solutions to increase organic traffic without paying for it through ads.
Updating your blog and website content on a regular basis can mean repurposing old blogs into roundup blogs, rewriting with updates, or using old content on Pinterest or Quora.
This article provides value by emphasizing the benefits that one simple task can reap on a company website’s user experience, speed, and SEO ratings.
When writing for your brand or business, I take a deep-dive into what your customers are searching for to discover their problems and what they care about most.
Bolstered with this data, I create quality content that resonates, delivers value, and sets you up as the expert by providing solutions to your customers’ pain points and needs.